News - Thought Leadership

The marketing funnel was built for a world that no longer exists. If customer behavior is non-linear, brand strategy must be too.

Michigan tends to be underestimated... until performance becomes the priority. From design to manufacturing to emerging technology, Detroit has built a name for itself while building industries that shape the global economy. Today’s leading creative agencies in Detroit are built the same way: disciplined, strategic and engineered for performance.

B2B marketing isn’t what it used to be… and that’s a good thing. For brands working in complex industries like emerging tech, automotive or enterprise systems, the challenge has always been about making ideas land. Big ideas. Technical ideas. Sometimes abstract ones. Enter video.

UX/UI is where creative production meets strategy. When it's executed well, your site becomes a frictionless, on-brand experience that drives results. And when it's not? Well, even the best campaigns can’t save a bad interface.

Here’s how to build ROI by showing up where your audience already is: outside, in their community and all-in on their passions.

A forward-focused guide on how to breathe life into B2B marketing campaigns using integrated strategy, creative production and audience-centric tactics — without draining internal resources or losing brand momentum.

Spring is the season of renewal, making it the perfect time to refresh your brand strategy. Just as people declutter their homes and reorganize their lives, businesses might find this to be a great opportunity to refine their marketing efforts, update their messaging and optimize their digital presence. A strategic brand refresh ensures you stay relevant, engage your audience more effectively and position yourself for long-term success.

We don’t just create ads — we craft brand narratives that connect, engage and drive action. Whether it’s automotive marketing, emerging tech or B2B storytelling, weaving a compelling story into a campaign makes all the difference. Why? Because stories stick. They turn brands into experiences and audiences into loyal customers. Let’s break down how we integrate storytelling into marketing strategies and why it’s a game-changer.

Ever feel like your brand is just another face in the crowd? You’ve got a killer product, a solid message and maybe even a sleek website — but somehow, your audience isn’t tuning in. The problem? You’re playing the marketing game in silos, and your brand isn’t showing up in all the right places at the right time. Now, for the solution...

When you think of influencer marketing, your mind probably jumps to high-profile celebrities or mega social media stars with millions of followers. But in the world of B2B marketing, bigger isn’t always better. Enter micro-influencers: the niche experts, thought leaders and industry professionals who are reshaping the way brands connect with their audiences.

At the JRT agency, we specialize in crafting unforgettable activations that not only impress but also deliver measurable ROI. Let’s explore why immersive experiences matter, why Detroit is the perfect setting and how we bring them to life.

the JRT agency didn’t just mark its 50th anniversary; it launched a vision for the next half-century of digital innovation and creative marketing excellence. JRT’s “50 Forward” event was more than a celebration — it was a commitment to future-ready strategies, inspired by futurist and author Nikola Danaylov. 

As the transportation sector continues to innovate solutions for near-zero emissions, JRT is well-versed in the changing mobility market and branded communications.

AI is a tool that is becoming more advanced by the day. Due to its rapid advancement, AI is largely seen as this behemoth that will take over jobs and replace us as people like in The Terminator.

You likely already understand that brand enthusiast customers can be a golden goose for your company. Brand enthusiasts are nearly four times more likely to spend significantly more with a brand they favor in the future, according to a customer loyalty study conducted by StrongView.