This year, more than 50,000 people attended the 10th annual MotorTrend Presents Roadkill Nights Powered by Dodge. Our JRT, CG Detroit and Steady Mobb agency team is thankful for our long partnership with Dodge and are proud to support RKN.
Dodge is searching for fresh talent to introduce the next generation of Dodge muscle to a new audience, with one critical qualification: be badass. The new Dodge Badassador program is recruiting passionate enthusiasts to represent Dodge at events across the country, with America’s performance brand now accepting applications.
It was a weekend of thrills and excitement as the JRT Experiential Events Team partnered with Driving Experiences (DE) and Dodge at the iconic Barrett-Jackson Scottsdale Auction. For Dodge, it was the perfect platform to showcase their brand, and we were there to help ensure an unforgettable experience for attendees.
When automakers retire a particular model, the vehicles often slip away quietly. For enthusiasts, it leads to scrambling to secure their own piece of automotive history before it’s too late. But thankfully, not for Dodge. The brand approached us with the challenge of doing it the right way when it came to managing the push and pull of their special-edition “Last Call” Charger and Challenger muscle cars.
When our clients say, “Help us make an impact,” we jump! And when three clients asked for unique, stand-out PR and strategic marketing and experiential support for the 2023 Advanced Clean Transportation (ACT) Expo, we jumped thrice.
Passion. We appreciate it and we love to surround ourselves with it. So, it makes sense that we spent the month of August immersed in the passionate world of auto enthusiasts.
Our team at JRT worked tirelessly for months leading up to August to support our automotive clients in their various sponsorships, displays and events. From motorsports events and street-legal drag racing to the biggest, flashiest “car show” on Earth, our team hit the pavement to make magic happen and simultaneously capture that magic for our clients.