News

The marketing funnel was built for a world that no longer exists. If customer behavior is non-linear, brand strategy must be too.

Michigan tends to be underestimated... until performance becomes the priority. From design to manufacturing to emerging technology, Detroit has built a name for itself while building industries that shape the global economy. Today’s leading creative agencies in Detroit are built the same way: disciplined, strategic and engineered for performance.

In B2B marketing, standing out is a challenge. Getting leads? Even harder. But creating real loyalty, the kind that turns buyers into believers and transactions into partnership, that’s where brands can truly win.

B2B marketing isn’t what it used to be… and that’s a good thing. For brands working in complex industries like emerging tech, automotive or enterprise systems, the challenge has always been about making ideas land. Big ideas. Technical ideas. Sometimes abstract ones. Enter video.

This year, more than 50,000 people attended the 10th annual MotorTrend Presents Roadkill Nights Powered by Dodge. Our JRT, CG Detroit and Steady Mobb agency team is thankful for our long partnership with Dodge and are proud to support RKN.

UX/UI is where creative production meets strategy. When it's executed well, your site becomes a frictionless, on-brand experience that drives results. And when it's not? Well, even the best campaigns can’t save a bad interface.

Here’s how to build ROI by showing up where your audience already is: outside, in their community and all-in on their passions.

Enthusiasts for the Dodge brand were pining for a place where they could share their stories, content and enthusiasm with like-minded Dodge vehicle owners. We needed a solution that would keep enthusiasts engaged while amplifying brand initiatives.

Mopar_®, the OEM parts brand of Stellantis, needed to keep its products and programs top of mind throughout more than 3,000 dealerships and amongst 120,000+ personnel (service techs, parts managers, etc.) who work with Mopar parts daily. 

When legacy manufacturer Dana Corporation set out to launch its electrified drivetrain division on a global stage, it needed more than just a booth. It needed a bold branded moment that showcased Dana as a serious player in the electrification space. Find out more about how we Actified with our partners at Dana. 

Fleet managers don’t buy promises – they buy proof. With electric trucks gaining traction, Peterbilt needed a way to show actual cost comparisons against diesel, helping buyers make the right call. Explore how we helped Actify this industry-changing tool with our partners at Peterbilt. 

How can a new aftermarket auto parts brand break into the $300 billion global industry? How could it stand out, gain credibility and move units while selling exclusively through Stellantis dealerships? Take a quick look at how we helped Actify bproauto_® aftermarket parts. 

A forward-focused guide on how to breathe life into B2B marketing campaigns using integrated strategy, creative production and audience-centric tactics — without draining internal resources or losing brand momentum.

Spring is the season of renewal, making it the perfect time to refresh your brand strategy. Just as people declutter their homes and reorganize their lives, businesses might find this to be a great opportunity to refine their marketing efforts, update their messaging and optimize their digital presence. A strategic brand refresh ensures you stay relevant, engage your audience more effectively and position yourself for long-term success.

We don’t just create ads — we craft brand narratives that connect, engage and drive action. Whether it’s automotive marketing, emerging tech or B2B storytelling, weaving a compelling story into a campaign makes all the difference. Why? Because stories stick. They turn brands into experiences and audiences into loyal customers. Let’s break down how we integrate storytelling into marketing strategies and why it’s a game-changer.

Dodge is searching for fresh talent to introduce the next generation of Dodge muscle to a new audience, with one critical qualification: be badass. The new Dodge Badassador program is recruiting passionate enthusiasts to represent Dodge at events across the country, with America’s performance brand now accepting applications.

Ever feel like your brand is just another face in the crowd? You’ve got a killer product, a solid message and maybe even a sleek website — but somehow, your audience isn’t tuning in. The problem? You’re playing the marketing game in silos, and your brand isn’t showing up in all the right places at the right time. Now, for the solution...

It was a weekend of thrills and excitement as the JRT Experiential Events Team partnered with Driving Experiences (DE) and Dodge at the iconic Barrett-Jackson Scottsdale Auction. For Dodge, it was the perfect platform to showcase their brand, and we were there to help ensure an unforgettable experience for attendees.

When you think of influencer marketing, your mind probably jumps to high-profile celebrities or mega social media stars with millions of followers. But in the world of B2B marketing, bigger isn’t always better. Enter micro-influencers: the niche experts, thought leaders and industry professionals who are reshaping the way brands connect with their audiences.

At the JRT agency, we specialize in crafting unforgettable activations that not only impress but also deliver measurable ROI. Let’s explore why immersive experiences matter, why Detroit is the perfect setting and how we bring them to life.

the JRT agency didn’t just mark its 50th anniversary; it launched a vision for the next half-century of digital innovation and creative marketing excellence. JRT’s “50 Forward” event was more than a celebration — it was a commitment to future-ready strategies, inspired by futurist and author Nikola Danaylov. 

We’re not just reflecting on the past — we’re laser-focused on the next 50 years. That’s the essence of our "50 Forward” celebration. History met the future head-on as we hosted best-selling author Nikola Danaylov to share his insights on shifting ‘From Future Shock to Future Ready.”

When automakers retire a particular model, the vehicles often slip away quietly. For enthusiasts, it leads to scrambling to secure their own piece of automotive history before it’s too late. But thankfully, not for Dodge. The brand approached us with the challenge of doing it the right way when it came to managing the push and pull of their special-edition “Last Call” Charger and Challenger muscle cars.

As the transportation sector continues to innovate solutions for near-zero emissions, JRT is well-versed in the changing mobility market and branded communications.

AI is a tool that is becoming more advanced by the day. Due to its rapid advancement, AI is largely seen as this behemoth that will take over jobs and replace us as people like in The Terminator.

When our clients say, “Help us make an impact,” we jump! And when three clients asked for unique, stand-out PR and strategic marketing and experiential support for the 2023 Advanced Clean Transportation (ACT) Expo, we jumped thrice.

It's hard to fathom the speed of light, or even that of sound. Yet, at JRT, we excel at anticipating the speed of our clients' marketing and communication needs. What's more, we know how to stay a step ahead with big idea solutions that matter.

You likely already understand that brand enthusiast customers can be a golden goose for your company. Brand enthusiasts are nearly four times more likely to spend significantly more with a brand they favor in the future, according to a customer loyalty study conducted by StrongView.

Passion. We appreciate it and we love to surround ourselves with it. So, it makes sense that we spent the month of August immersed in the passionate world of auto enthusiasts.

Our team at JRT worked tirelessly for months leading up to August to support our automotive clients in their various sponsorships, displays and events. From motorsports events and street-legal drag racing to the biggest, flashiest “car show” on Earth, our team hit the pavement to make magic happen and simultaneously capture that magic for our clients.